How we created a roadmap for the NHS website

James Higgott, Lead Product Manager for the NHS website, talks about how his team is using a comprehensive roadmap to help them focus on outcomes, not outputs.

We recently published an update to the roadmap for the NHS website ( This describes what we will (and won’t) do to meet user needs and organisational goals on the UK’s biggest health website.

Previously, the roadmap we used internally was more like a Gantt chart than a true roadmap. Each item had a start and an end date and a description of the output, not the outcome.

In March 2023, we made significant changes to how we created and presented the roadmap. This is how we did it.

Read More  on the NHS Digital website.